Top 5 Beauty Retail Apps in Oceania Q2 2024 Performance

In the second quarter of 2024, the top 5 beauty retail applications in Oceania showed varied performance across weekly downloads, active users, and revenue metrics. Here’s a detailed look at the trends for each app based on data from Sensor Tower.

Sephora - Beauty Shopping experienced fluctuating weekly downloads, peaking at 12.4K in the week of April 8 and hitting a low of 5K in the week of May 27. Active users also showed some variability, with a high of 52.9K in early April and a dip to around 39.8K in early June.

MECCA - Beauty Shopping saw a significant spike in downloads, reaching 13.4K during the week of April 15. Active users remained relatively stable throughout the quarter, averaging close to 104K weekly.

For Adore Beauty | Shop Beauty Now, weekly downloads were more modest, peaking at 4.2K in the week of April 22.

CHARLOTTE TILBURY had a notable surge in downloads, with numbers jumping to 5.1K in the final week of June. Active users also increased, from 4.7K at the beginning of April to 7.4K by the end of June.

OLIVEYOUNG GLOBAL maintained steady download rates, with a peak of 1.1K in the week of May 27. Active users followed a similar pattern, ranging from 3.3K to 4.2K throughout the quarter.

These insights highlight the dynamic landscape of beauty retail apps in Oceania. For more detailed data and trends, visit Sensor Tower.